Selected Work
Campaigns with receipts.
Branding2025
Restoring the Golden Standard
Zenith Horology
How we rebranded a century-old watchmaker for a new generation of digital collectors.
PR2025
Positioning a Fund as a Culture
Obsidian Capital
A stealth-mode fund became a defining voice in emerging tech within a single quarter.
Media2024
A Cinematic Launch Film
Aether Studios
A launch campaign that treated a Series A announcement like the release of a film.
Partnerships2024
A Cultural Partnership Playbook
Vanguard Athletics
Turning a performance brand into a cultural fixture through athlete and label alliances.
Branding2024
A Founder-Led Rebrand
Lumina Beauty
Repositioning a beauty founder as the movement, not the mascot.
PR2023
From CPG to Cult
Primal Foods
How a premium CPG brand became a coastal cultural staple in 18 months.