PR2023Primal Foods
From CPG to Cult
How a premium CPG brand became a coastal cultural staple in 18 months.
The Problem
A superior product buried under legacy shelf competition and no cultural narrative.
The Strategy
A chef-led PR program, a documentary-style content series, and pop-up partnerships with independent restaurants.
The Roster
- Creative Direction · Rebrandu Studio
- PR Lead · Rebrandu Studio
- Production · In-house
- Client · Primal Foods
Results
3.4x
Retail Velocity
72
Chef Endorsements
29
National Features
58%
DTC Repeat Rate
