Branding2025Zenith Horology
Restoring the Golden Standard
How we rebranded a century-old watchmaker for a new generation of digital collectors.
The Problem
A heritage manufacturer with unmatched craft but a fading cultural presence — invisible to buyers under 40.
The Strategy
A full identity system rebuild — from monogram to editorial photography language — paired with a 90-day PR sprint targeting fashion, business, and horology press.
The Roster
- Creative Direction · Rebrandu Studio
- PR Lead · Rebrandu Studio
- Production · In-house
- Client · Zenith Horology
Results
400%
Sales Increase
24M
Organic Reach
38
Tier-1 Placements
12x
Waitlist Growth
